Your marketing
needs to be very specific. For example, having a Facebook business page called Acme
Ltd. will most likely not get you the traffic you are looking for. Using your name will not be successful either,
except among your friends & family, and they will want a discount because
they ‘know’ you. However, a page called Acme Toothbrushes will come up in
any search for ‘toothbrushes’ getting you more hits, and hopefully, more sales.
Posting
links to your new shop listings or website updates on Twitter and Facebook is
another way to get your products out there. Pinterest is becoming increasingly
popular and having an album or two specifically dedicated to your products will
gain you more exposure as well. Once
again, be specific with your album titles.
Provide relevant
content to your posts & pages, not just
links to your listings. Going back to Acme Toothbrushes, write an article or
share one someone else has written (with permission & giving credit) on how to
properly brush your teeth or comparing toothpaste brands.
Asking your social network to help spread the word is an excellent strategy too. Remember that old commercial where two friends, tell two friends, who in turn tell two friends? That can expand into something really BIG, really fast.
My goal this
week is to develop an integrated strategy, using all the above online forums,
to promote one aspect of my business, Prayer Beads. I have a new Facebook business page (JasperMoon Prayer Beads) and you can follow me on Twitter (@jasper_moon). Tweets will not be restricted to prayer beads
but certainly anything new I create or interesting facts I find will be shared.
I still seem
to be having issues with my Pinterest board that I will try to sort out as quickly
as possible. I uploaded a photo earlier
but now it is gone. *big sigh* Another learning curve. Thank goodness you can teach this old dog, new tricks. *smile*
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